WARING RECORDS

The New Sound of the Old Soul

Waring Records is a music label built on heritage and driven by innovation. Since our inception, we have honored the timeless sounds that shaped music history while embracing a forward-thinking approach to artist development and industry evolution.

Explore our releases

RELEASES / RELEASES / RELEASES / RELEASES / RELEASES

Available soon

But Fate Will Have It

Alfreda

With a career that includes performances alongside Elton John, Yanni, Whitney Houston, Celine Dion, Bette Midler, and Luther Vandross, Alfreda has long been recognized as a vocal force on the world stage. But Fate Will Have It marks a bold new chapter — her first studio album, produced by Waring Records is crafted and curated beautifully showcasing Alfreda’s incredible vocal performance.

Apple Music

Spotify

YouTube

Waring Records

Throughout the years

1964

Jordan Waring, born into a rich musical legacy, grew up immersed in music as his parents toured Broadway shows nationwide. His father, Fred Waring Jr., a jazz trombonist and musical director for Hair, and his mother, Rachelle Waring, a Grammy-nominated song-writer, exposed him to a world of performance.

1980s

Inspired by his grandfather Fred Waring, a Hollywood Walk of Fame honoree, Jordan began performing in community theater and lounge bands in the 1980s.

1990s

By the mid-1990s, he transitioned to composing classical music, earning international acclaim for his emotionally rich, neo-romantic works. Today, Jordan blends his classical roots with contemporary genres like blues, soul, and jazz, creating accessible, heartfelt music.

"Neo-romantic music at its best..." — American Record Guide

"Waring shows his willingness simply to write beautiful music." — The Harbinger

"Tears of Sarajevo is plaintive, introspective, and a candidate for live performance in concert halls." — The Tampa Tribune

2025

Waring Records officially launches with headquarters in Atlanta, Georgia. Signing the first official artist under our record label and recording several iconic studio albums.

ARTISTS / ARTISTS / ARTISTS / ARTISTS / ARTISTS

Atlanta Blues Syndicate

Heritage Blues, Jazz, Soul

An explosive blues band known for their fiery performances and electrifying energy. From smooth, jazzy riffs to gut-punching rock-infused blues, they captivate audiences with every note, bringing timeless classics and bold originals to life.